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TRIP is the UK's fastest-growing soft drinks brand, founded in 2019 by wife-and-husband duo Olivia Ferdi and Daniel Khoury. The story started weeks before their wedding, when Daniel was injured playing football and told he wouldn't walk down the aisle. He tried CBD and recovered in seven weeks. The couple left careers in law and finance, put their savings on the table, and launched TRIP, a brand built around "a little bit of calm in everyday chaos." Today TRIP holds 88% of the UK CBD drinks market, is the sixth-largest carbonated drinks company in the UK, the top-selling drink on TikTok, and is stocked in 11,000+ locations including Sainsbury's, Boots, Holland & Barrett, Ocado, Selfridges, Harrods, and Soho House globally.
