Reach is now in Ads Library. Real numbers, not just rankings

Reach is now in Explore. Real numbers, not just rankings.

 

Impression rank shows how an ad performs against other ads from the same brand. It does not show real scale. A top 10% ad from a smaller brand and a top 10% ad from a larger brand often reach completely different audience sizes.

 

 

That is why we added Reach to Explore.

You now see the number of unique accounts an ad reached directly on every ad card. This gives you one consistent metric for comparing creatives across different brands.

Three new filters in Explore

Open Filters and find them in the Performance section, next to Impression rank:

• Reach shows the number of unique accounts an ad reached. Filter by reach today, average daily reach over the past 7 or 30 days, or lifetime reach.

   

  Reach growth shows the direction and speed at which an ad’s audience is growing. A 20% increase over one week often signals new budget behind the ad or accelerating distribution.

   

  Estimated ad spend shows the approximate budget behind an ad. Ad libraries do not publish this data, so Explore calculates it from the ad’s reach and the CPM you set.

How estimated ad spend works

The calculation is:

Reach ÷ 1,000 × CPM = Estimated ad spend

Set a CPM that reflects the market you are researching. AdLift recalculates estimated spend across the ads in Explore and lets you filter the results by that estimate.

Why we added these metrics

Rankings provide context within a brand. Reach and estimated ad spend reveal the scale across brands.

You can now compare ads by audience size, spot creatives with growing distribution, and assess the level of budget behind them without spreadsheets or manual calculations.

Reach, Reach growth, and Estimated ad spend are now available in Explore.