Campaigns overview
Launch, manage and track your Meta ads from the Campaigns dashboard.
Campaigns, shown in the app as Launch, is where an idea becomes a live ad on Meta and where you keep an eye on it afterwards. It is built so you do not have to bounce between AdLift and Meta Ads Manager to get something running.
The three tabs
- Launched tasks holds the ads that are live or scheduled.
- Draft tasks holds work you have started but not pushed live yet, so nothing gets lost between sessions.
- Performance pulls spend and results back from Meta, per ad account, so you can see how things are doing.
A quick word on availability
Campaigns is part of the higher plans, and in some workspaces it is limited to certain roles. If you do not see it in the left bar, it is not part of your current plan or role rather than something that is broken. You can check what your plan includes in Settings under Plans and Billing, and an owner or admin can adjust roles from the workspace settings.
Before you launch
Because Campaigns writes to your Meta account, it needs Meta connected first. If you have not done that yet, the Connecting Meta section walks you through it. Once you are connected, the next article covers launching an ad and reading its performance.