Exploring the Ad Library
Search live Meta ads, filter with precision, and save the best to Boards.
Explore is a window onto the live Facebook Ad Library, which is every ad currently running that Meta makes public. Instead of scrolling Facebook and hoping to spot a competitor's ad, you can search for it directly and study it properly.
Finding what you need
Explore is organised into tabs for ads, Brand DNAs and Creators, so you can look for a specific ad, a whole brand, or the people who appear in the creative.
Filtering
The real power is in the filters. You can narrow results by status, media type, language, funnel stage, promotion, emotion, format, angle, setting and social proof, as well as by audience attributes. Stacking a few of these lets you ask very specific questions, like video ads in Bulgarian that lead with a discount, and get a clean set of examples back.
Saving what you find
When an ad is worth keeping, save it to a Board. Boards are how you build a swipe file that you can come back to and share with your team. Deeper exploration uses credits, and you can always see your remaining balance at the top of the page.
Explore is available on every plan except demo accounts, and some of the more advanced filters unlock on Pro.