Comparing Share of Voice
See how loudly you and your competitors advertise in a market.
Share of Voice answers a simple question. In this market, who is shouting the loudest? It measures how present each brand is based on their Facebook ad activity, so you can see at a glance whether you are keeping up with the competition or being drowned out.
Building a comparison
- Choose your brand plus up to three competitors, so four brands in total.
- Pick the market you care about and a time range of 7, 30 or 90 days.
- AdLift charts each brand's reach side by side so the differences are obvious.
Reading the result
The comparison shows you who is investing heavily right now and who has gone quiet. A competitor ramping up is worth paying attention to, and a gap in the market where nobody is advertising can be an opening for you.
Saving and sharing
Finished comparisons sit under the Completed tab, and anything you are still working on stays in Drafts. You can share a read-only link with people outside AdLift, which is handy for showing a client or a colleague where things stand without giving them an account.