Your Brand Kit and reporting currency
The brand facts and currency that power the AI and your reports.
Your Brand Kit is the set of facts AdLift keeps about your business, and it quietly shapes a lot of what the app does. You will find it in Settings, under Workspaces and then General.
What is in it
- Your brand name, website and country.
- Your logo.
- Your reporting currency, which is the currency your spend and ROAS are shown in.
Why it matters
These details are what Manta writes with and targets. When the AI drafts copy or suggests an angle, it leans on your brand name, your market and your website to stay relevant, so keeping them accurate is the difference between advice that fits your business and advice that feels generic. The reporting currency does the same job for your numbers, making sure spend and results are shown in money that means something to you.
Keeping it up to date
You can change any of it whenever your business changes, such as a new website, a new market or a rebrand. It only takes a moment, and it keeps everything downstream, from AI suggestions to reports, lined up with reality.